The Ultra Mini Platform Boot from UGG has been taking the internet by storm, with celebrities like Kim Kardashian, Gigi Hadid, Selena Gomez, and Kylie Jenner spotted wearing them. Next time you’re out on the town doing some celebrity spotting, take note of the shoes, we bet they are some version of the Ugg brand.
And we all know what that means. Every teenager on the planet has got to get their little mitties on a pair. Seriously, if a Kardashian carried a twig around then every tree in the neighborhood would most likely be stripped of its branches.
But this isn’t a “monkey see, monkey do” analogy. These boots shine as a solid fashion trend in every aspect – stylish, comfortable, and a tad bit of added height. The added bonus is that they look good with just about any attire, which helped make this to go-to shoe for celebs running errands.
UGG was founded in Santa Monica, California in 1978 by Australian surfer Brian Smith and Doug Jensen. They already had these types of shoes Down Under, but the founders saw a market in the U.S.
They were actually proven wrong (at first) selling just 28 pairs their first year. Let this be a good lesson for all of us to stay the course when it comes to our dreams.
The boots are now in high demand, with women of all ages clamoring to get their hands on a pair. Most men are taught at an early age to stay out of a women’s way during a shoe sale. But when a viral shoe gets in their sites, all bets are off. This is what we call the danger zone.
What Are Ultra Mini Platform Boots?
Retailing for US$150, this is a 2-inch platform version of Ugg’s signature sheepskin boot. The Ultra Mini Platform boot has real shearling/leather uppers that are treated for water repellence and stain resistance.
Inside, they are lined with a super comfy material called UGGplush™ that’s 80% wool and 20% lyocell. UGGplush™ uses less virgin wool and is more sustainable so we can tick off the “responsible” box on our list of great things about this shoe as well. The rear pull tabs are the icing on the cake.
The Ugg Ultra mini platform is truly the go-anywhere, anytime shoe. Although not really for trekking around in the snow (but just about everyone does), they are practical in the rain and really show their chops on those chilly days.
Is There A Secondary Market for the UGG Ultra Mini Platform Boot?
The feeding frenzy has forced those who want to buy direct from Ugg to sign up on a waiting list, while ancillary creating a secondary market for profiteers out to make a quick buck with a sizable markup.
Of course, you can always get a pair of these high-end sneakers if you just want something cool to knock around in.
For example, a pair of UGG ultra mini platforms sell north of $200 on StockX but your choice is very limited. Still, if a luxury gift basket for someone near and dear to you is not your bag, then this might be a doable way to keep them forever in your debt. If they know this shoe, they’re going to understand and appreciate the hoops you probably had to jump through.